---
title: "Dazza pricing — AI customer service from £39 a month"
description: "Every Dazza plan includes the whole AI agent and unlimited team seats. Pay for the conversations it handles, from £39 a month. Free for 14 days, no card."
url: https://dazza.io/pricing
---

# Pay for the work. Not the seats.

Every plan includes the whole agent and your whole team. You pay for the conversations Dazza handles.

## Starter

For a small business answering questions on its website.

£ 39 /month

Billed monthly

**300** AI conversations a month then £0.15 each

[Start for free](https://app.dazza.io/sign-up?plan=starter)

INCLUDES

- Web chat, with photos, ratings and nudges
- Knowledge from up to 250 pages, kept up to date
- A help centre, hosted for you
- 3 workflows
- Tests, team copilot and Slack alerts
- Unlimited team seats

## Growth MOST POPULAR

For teams handling chat, email and messaging apps with Dazza.

£ 119 /month

Billed monthly

**1,500** AI conversations a month then £0.12 each

[Start for free](https://app.dazza.io/sign-up?plan=growth)

EVERYTHING IN STARTER, PLUS

- Email, WhatsApp, Instagram, SMS and phone calls
- Notion, Google Drive and Confluence
- Hand over to Zendesk, HubSpot and more
- Double-checked answers and A/B tests
- Shopify, MCP tools, webhooks and the API
- Unlimited workflows, with approvals
- Your help centre on your own domain
- Knowledge from up to 1,000 pages

## Scale

For busy teams, more volume and connected systems.

£ 349 /month

Billed monthly

**6,000** AI conversations a month then £0.09 each

[Start for free](https://app.dazza.io/sign-up?plan=scale)

EVERYTHING IN GROWTH, PLUS

- Call your own systems
- Claude Opus 5.5
- Knowledge from up to 5,000 pages
- Up to 3 agents and brands Soon
- Priority support

## Enterprise

For larger organisations with their own requirements.

Let’s talk

Annual agreement

**Custom** volume and pricing for your own requirements

[Talk to us](https://wallandfifth.com/contact)

EVERYTHING IN SCALE, PLUS

- Volume pricing
- Single sign-on Soon
- Data region by arrangement
- Your own terms and DPA
- A named contact

Prices exclude VAT. Start for free with 14 days and 100 conversations, no card needed.

## One conversation. However long it runs.

COUNTS ONCE

- A web chat or app chat Dazza replies to
- An email thread Dazza replies to, or drafts a reply for
- A WhatsApp, Instagram, Messenger, SMS, Telegram, LINE or Viber thread Dazza replies to
- A Slack or Teams thread or chat, or a Discord /ask, Dazza answers
- Every follow-up in that same thread

ALWAYS FREE

- Chats in your preview and tests
- Threads your team answers without Dazza
- Spam, auto-replies and bounces Dazza skips
- Verification codes and alerts to your team

## Every detail, side by side.

What each plan includes
| COMPARE PLANS | Starter £39 /mo [Start for free](https://app.dazza.io/sign-up?plan=starter) | Growth £119 /mo [Start for free](https://app.dazza.io/sign-up?plan=growth) | Scale £349 /mo [Start for free](https://app.dazza.io/sign-up?plan=scale) | Enterprise Custom [Talk to us](https://wallandfifth.com/contact) |
| --- | --- | --- | --- | --- |
| + CONVERSATIONS |
| AI conversations a month One thread Dazza replies to, however long it runs. | 300 | 1,500 | 6,000 | Custom |
| Extra conversations | £0.15 each | £0.12 each | £0.09 each | Custom |
| Team seats Everyone on your team, at no extra cost. | Unlimited | Unlimited | Unlimited | Unlimited |
| + AGENT |
| Your own AI agent Name, welcome, tone and reply length. | ✓ | ✓ | ✓ | ✓ |
| Agents and brands | 1 | 1 | Up to 3 · soon | Custom |
| Guidance rules What to say, what to ask, when to hand over. | ✓ | ✓ | ✓ | ✓ |
| Replies in the customer’s language | ✓ | ✓ | ✓ | ✓ |
| Live preview and test questions | ✓ | ✓ | ✓ | ✓ |
| Tests on the draft and live Questions and simulated customers, checked side by side. | ✓ | ✓ | ✓ | ✓ |
| Claude Sonnet 5.5 and Haiku 5.5 | ✓ | ✓ | ✓ | ✓ |
| Claude Opus 5.5 | – | – | ✓ | ✓ |
| Your own model or API key Anthropic, OpenAI or any OpenAI-compatible provider. | – | ✓ | ✓ | ✓ |
| Corrections that override your website | ✓ | ✓ | ✓ | ✓ |
| Drafts and versions, with publish | ✓ | ✓ | ✓ | ✓ |
| Remembers returning customers Signed-in, verified and messaging-app customers, kept private. | ✓ | ✓ | ✓ | ✓ |
| Double-checks facts before answering Figures, prices, dates and policies, against the sources. | – | ✓ | ✓ | ✓ |
| A/B test changes on real customers Split new conversations between live and your draft, then publish the winner. | – | ✓ | ✓ | ✓ |
| + KNOWLEDGE |
| Website pages Read from your sitemap, in the background. | 250 | 1,000 | 5,000 | Custom |
| Q&As, pasted text and files PDF, Word, text, Markdown, CSV and HTML. | ✓ | ✓ | ✓ | ✓ |
| Answers with sources | ✓ | ✓ | ✓ | ✓ |
| Your answers win over your website | ✓ | ✓ | ✓ | ✓ |
| Kept up to date Pages re-read daily or weekly; new pages added. | ✓ | ✓ | ✓ | ✓ |
| Help centre import Zendesk, Intercom, Freshdesk, Crisp and more. | ✓ | ✓ | ✓ | ✓ |
| Notion, Google Drive and Confluence Pages your team writes, kept in sync. | – | ✓ | ✓ | ✓ |
| + HELP CENTRE |
| A help centre, hosted for you Searchable, quick on phones, in your colours, with the chat on every page. | ✓ | ✓ | ✓ | ✓ |
| Dazza drafts articles from your knowledge From what customers ask. Nothing is published without you. | ✓ | ✓ | ✓ | ✓ |
| Answers with citations at the top of search | ✓ | ✓ | ✓ | ✓ |
| Views, helpful votes and searches that found nothing | ✓ | ✓ | ✓ | ✓ |
| On your own domain help.yourbusiness.com, with SSL. | – | ✓ | ✓ | ✓ |
| + CHANNELS |
| Web chat widget | ✓ | ✓ | ✓ | ✓ |
| Hosted chat page A link you can share anywhere. | ✓ | ✓ | ✓ | ✓ |
| Nudges on the pages you choose A short message above the chat button. | ✓ | ✓ | ✓ | ✓ |
| Photos and PDFs from customers In web chat, email and messaging apps, read before Dazza answers. | ✓ | ✓ | ✓ | ✓ |
| Quick replies and link cards Buttons to tap, and a card for each page Dazza cites. | ✓ | ✓ | ✓ | ✓ |
| Email agent Observe, draft for review, or reply by itself. | – | ✓ | ✓ | ✓ |
| Reply from your own address | – | ✓ | ✓ | ✓ |
| Delivery and bounce tracking | – | ✓ | ✓ | ✓ |
| WhatsApp With your approved templates after the 24-hour window. | – | ✓ | ✓ | ✓ |
| Instagram and Messenger | – | ✓ | ✓ | ✓ |
| SMS With your own Twilio number. | – | ✓ | ✓ | ✓ |
| Telegram, LINE and Viber | – | ✓ | ✓ | ✓ |
| Phone calls Dazza answers your Twilio number and puts callers through to your team. | – | ✓ | ✓ | ✓ |
| Slack, Microsoft Teams and Discord Answers in threads and chats. Your team can take over in the thread. | – | ✓ | ✓ | ✓ |
| iOS, Android, React Native and Flutter apps | – | ✓ | ✓ | ✓ |
| + WORKFLOWS AND ACTIONS |
| Workflows Collect details, then send, link, explain or hand over. | 3 | Unlimited | Unlimited | Unlimited |
| Describe a workflow, Dazza drafts it | ✓ | ✓ | ✓ | ✓ |
| Visual workflow canvas | ✓ | ✓ | ✓ | ✓ |
| Decisions and rules | ✓ | ✓ | ✓ | ✓ |
| Customer confirms first | ✓ | ✓ | ✓ | ✓ |
| Team approves before it goes ahead | – | ✓ | ✓ | ✓ |
| Verified customers An email code, or your site’s own login. | – | ✓ | ✓ | ✓ |
| Call your own systems Signed requests to your API. | – | – | ✓ | ✓ |
| + INTEGRATIONS |
| Connect your tools (MCP) Stripe, Zapier, n8n, Make or your own MCP server. | – | ✓ | ✓ | ✓ |
| Shopify orders Order status, tracking and stock, built in. | – | ✓ | ✓ | ✓ |
| Event webhooks Signed, with retries, for conversations, messages, contacts and ratings. | – | ✓ | ✓ | ✓ |
| REST API Conversations, replies, contacts and Q&As. | – | ✓ | ✓ | ✓ |
| + INBOX AND TEAM |
| Shared inbox with take over | ✓ | ✓ | ✓ | ✓ |
| Handover with a summary | ✓ | ✓ | ✓ | ✓ |
| Assign conversations Or share new handovers out in turn. | ✓ | ✓ | ✓ | ✓ |
| Saved replies Type / in the reply box. | ✓ | ✓ | ✓ | ✓ |
| Opening hours and reply times Customers hear when the team is back. | ✓ | ✓ | ✓ | ✓ |
| Snooze, merge, priorities and saved views | ✓ | ✓ | ✓ | ✓ |
| Reply targets (SLAs) Overdue alerts, counted in opening hours. | – | ✓ | ✓ | ✓ |
| Export conversations and insights CSV, with transcripts if you like. | – | ✓ | ✓ | ✓ |
| Team copilot Draft, rewrite, translate and summarise. | ✓ | ✓ | ✓ | ✓ |
| Customers’ messages translated for your team | ✓ | ✓ | ✓ | ✓ |
| Contacts Everyone Dazza has talked to, on every channel. | ✓ | ✓ | ✓ | ✓ |
| Topics, sentiment and language Labelled automatically. | ✓ | ✓ | ✓ | ✓ |
| Email alerts for your team | ✓ | ✓ | ✓ | ✓ |
| Slack alerts Handovers, approvals and emails waiting for a reply. | ✓ | ✓ | ✓ | ✓ |
| Hand over to your helpdesk Zendesk, Freshdesk, HubSpot, Gorgias or Help Scout. | – | ✓ | ✓ | ✓ |
| Admin and member roles | ✓ | ✓ | ✓ | ✓ |
| Works on your phone | ✓ | ✓ | ✓ | ✓ |
| + INSIGHTS |
| Conversations, handovers and answers | ✓ | ✓ | ✓ | ✓ |
| Customer rating at the end of a chat Good, Okay or Poor, with an optional comment. | ✓ | ✓ | ✓ | ✓ |
| Questions Dazza couldn’t answer | ✓ | ✓ | ✓ | ✓ |
| Suggested answers from your team’s replies | ✓ | ✓ | ✓ | ✓ |
| A quality score for every conversation | ✓ | ✓ | ✓ | ✓ |
| Topics, sentiment and channels | ✓ | ✓ | ✓ | ✓ |
| Usage and cost this month | ✓ | ✓ | ✓ | ✓ |
| Weekly report by email What customers asked, what Dazza handled, and one thing to do next. | ✓ | ✓ | ✓ | ✓ |
| + SECURITY AND CONTROL |
| Encrypted in transit and at rest | ✓ | ✓ | ✓ | ✓ |
| Allowed websites for your chat | ✓ | ✓ | ✓ | ✓ |
| Daily sending limit for email | – | ✓ | ✓ | ✓ |
| Single sign-on Okta, Google Workspace, Microsoft Entra ID, or any SAML or OIDC provider. | – | – | – | Soon |
| Data region Your data is stored in London. Replies are written by Anthropic’s Claude in the US, which never trains on it. | London | London | London | By arrangement |
| Data processing agreement (UK and EU GDPR) | ✓ | ✓ | ✓ | ✓ |
| Export or erase a customer’s data | ✓ | ✓ | ✓ | ✓ |
| Keep conversations for a set time 3, 6, 12 or 24 months, then deleted. | ✓ | ✓ | ✓ | ✓ |
| Audit log | ✓ | ✓ | ✓ | ✓ |
| Your own terms and DPA | – | – | – | ✓ |
| + SUPPORT |
| Help by email | ✓ | ✓ | ✓ | ✓ |
| Priority support | – | – | ✓ | ✓ |
| Onboarding call | – | – | ✓ | ✓ |
| A named contact | – | – | – | ✓ |

## About pricing.

Anything else, ask us.
We’re happy to help.

### Is there a free trial?

Yes. Start for free with 14 days and 100 conversations, with Growth’s features. No card needed, and everything you set up is kept when you choose a plan.

### What counts as a conversation?

One customer thread that Dazza replies to: a chat, an email thread, or a WhatsApp, SMS or other messaging thread. Follow-ups in the same thread don’t count again. Preview chats, threads only your team answers, and spam or auto-replies Dazza ignores are free.

### What happens if we go over?

Dazza keeps answering. Extra conversations are charged at your plan’s rate at the end of the month. If a bigger plan would be cheaper, we’ll tell you.

### What happens when the trial ends?

Dazza stops answering until you choose a plan. Customers’ messages still reach your inbox, with a line saying the team will reply, and nothing you set up is deleted. Choose a plan and Dazza starts again straight away.

### What if a payment fails?

We tell you, and Dazza keeps answering for 7 days while the payment is retried. Update your card any time in Settings. After 7 days Dazza pauses, the same way as after a trial, until the invoice is paid.

### Do you charge per seat?

No. Every plan includes unlimited team seats, so everyone who looks after customers can use the inbox.

### Is there Dazza branding on the chat?

A small “Powered by Dazza” link sits under the chat on every plan.

### Do unused conversations roll over?

No. Your allowance resets each month.

### Can we change plans or cancel?

Any time. Upgrades start straight away. Downgrades and cancellations take effect at the end of the billing period.

### What does “Soon” mean?

It’s in development and not ready yet. When it’s released it’s included in the plans shown, at no extra cost.

### Which currencies, and is VAT included?

Pay in pounds, dollars or euros. Prices exclude VAT and sales tax, which are added where they apply.