---
title: "About Dazza — AI customer service by Wall & Fifth"
description: "Dazza is AI customer service that answers, gets things done and brings in a person when it matters. Made in London by Wall & Fifth, a senior-led studio."
url: https://dazza.io/about
---

# Good service. Good feeling.

Dazza is an AI customer service agent for any business. It answers from what you know, does the work behind the answer, and brings in a person when it matters.

*In early access. Everything on this site is live today, or marked Soon.*

## Most service tools help you reply faster. We’d rather you didn’t have to.

The same questions arrive every day: where’s my order, can I move my booking, do you deliver here. Dazza answers them properly, from what you know, and does the work behind them. Your people get their time back for the conversations that need a person.

## Six promises. Kept in the product.

Not values on a wall. Each one is how Dazza behaves today.

### Answers from what you know

Dazza answers from your knowledge and says so when it can’t. It doesn’t guess at prices, dates or stock.

### Work within your rules

Workflows only do what you’ve allowed, checked by the system before anything runs.

### A person when it matters

Handover is a feature, not a failure. Your team picks up with the whole story.

### Your data stays yours

Your knowledge only answers your customers. Nothing is shared between businesses, and neither Dazza nor Anthropic trains models on it.

### Honest about what’s next

If it isn’t ready, it says Soon. Every release goes in What’s new.

### Priced for the work

Pay for conversations Dazza handles. Bring your whole team at no extra cost.

## The short version.

What Dazza is, who makes it and what it costs, in one place.

<table class="dt dt--kv"><caption class="visually-hidden">Dazza at a glance</caption><tbody><tr><th scope="row">What it is</th><td>An AI customer service agent for any business. It answers your customers from your own content, gets jobs done within your rules and hands over to your team when a person is needed.</td></tr><tr><th scope="row">Made by</th><td>Wall &amp; Fifth, a senior-led software studio in London. The same people design, build and support it.</td></tr><tr><th scope="row">Status</th><td>In early access since 23 October 2026. Everything on this site is live today, or marked Soon.</td></tr><tr><th scope="row">Channels</th><td>Web chat on your website and in your app, email from your own address, and WhatsApp, Instagram, Messenger, SMS, Telegram, LINE and Viber. Every conversation lands in one inbox.</td></tr><tr><th scope="row">Answers from</th><td>Your website and help centre, files, pasted text and your own questions and answers, with a source on every answer. It stays up to date as your site changes.</td></tr><tr><th scope="row">Gets done</th><td>Bookings, returns, quotes, call backs and enquiries through workflows that follow your rules, and lookups and changes in the tools you connect, such as Shopify, Stripe or Zapier.</td></tr><tr><th scope="row">Pricing</th><td>From £39 a month, plus VAT. Every plan includes the whole agent and unlimited team seats. <a href="https://dazza.io/pricing">See plans</a>.</td></tr><tr><th scope="row">Free trial</th><td>14 days and 100 conversations, no card needed.</td></tr><tr><th scope="row">Your data</th><td>Stored in London. Neither Dazza nor Anthropic trains models on it. <a href="https://dazza.io/security">How we look after it</a>.</td></tr><tr><th scope="row">Languages</th><td>Dazza replies in the language your customer writes in.</td></tr></tbody></table>

Customer service
should end with
a problem solved,
not a ticket number.

## Built and run by the studio behind it.

Wall & Fifth is a senior-led London studio that designs and builds software for clients, and builds and runs ventures of its own. Dazza is one of them.

The people who design Dazza also build it, ship it and answer when you write in. No handoffs, no account managers between you and the team.

[Visit Wall & Fifth](https://wallandfifth.com) [See what we’ve shipped](https://dazza.io/changelog)