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+ BY BUSINESS
+ BY JOB
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Every plan includes the whole agent and your whole team. You pay for the conversations Dazza handles.
For a small business answering questions on its website.
Billed monthly
300 AI conversations a month then £0.15 each
Start for freeINCLUDES
For teams handling chat, email and messaging apps with Dazza.
Billed monthly
1,500 AI conversations a month then £0.12 each
Start for freeEVERYTHING IN STARTER, PLUS
For busy teams, more volume and connected systems.
Billed monthly
6,000 AI conversations a month then £0.09 each
Start for freeEVERYTHING IN GROWTH, PLUS
For larger organisations with their own requirements.
Annual agreement
Custom volume and pricing for your own requirements
Talk to usEVERYTHING IN SCALE, PLUS
Prices exclude VAT. Start for free with 14 days and 100 conversations, no card needed.
Pick a usual month. Dazza works out which plan costs least, extra conversations included.
| Conversations | Plan | GBP | USD | EUR |
|---|---|---|---|---|
| 300 | Starter | £39 | $49 | €45 |
| 500 | Starter | £69 | $87 | €79 |
| 1,000 | Growth | £119 | $149 | €139 |
| 2,000 | Growth | £179 | $224 | €209 |
| 4,000 | Scale | £349 | $449 | €399 |
| 10,000 | Scale | £709 | $889 | €799 |
Billed monthly, before VAT. That’s about 13p a conversation on Starter, 8p on Growth and 6p on Scale, with every seat included.
COUNTS ONCE
ALWAYS FREE
| COMPARE PLANS | Starter £39 /mo Start for free | Growth £119 /mo Start for free | Scale £349 /mo Start for free | Enterprise Custom Talk to us |
|---|---|---|---|---|
| + CONVERSATIONS | ||||
| AI conversations a month One thread Dazza replies to, however long it runs. | 300 | 1,500 | 6,000 | Custom |
| Extra conversations | £0.15 each | £0.12 each | £0.09 each | Custom |
| Team seats Everyone on your team, at no extra cost. | Unlimited | Unlimited | Unlimited | Unlimited |
| + AGENT | ||||
| Your own AI agent Name, welcome, tone and reply length. | ✓ | ✓ | ✓ | ✓ |
| Agents and brands | 1 | 1 | Up to 3 · soon | Custom |
| Guidance rules What to say, what to ask, when to hand over. | ✓ | ✓ | ✓ | ✓ |
| Replies in the customer’s language | ✓ | ✓ | ✓ | ✓ |
| Live preview and test questions | ✓ | ✓ | ✓ | ✓ |
| Tests on the draft and live Questions and simulated customers, checked side by side. | ✓ | ✓ | ✓ | ✓ |
| Claude Sonnet 5.5 and Haiku 5.5 | ✓ | ✓ | ✓ | ✓ |
| Claude Opus 5.5 | – | – | ✓ | ✓ |
| Your own model or API key Anthropic, OpenAI or any OpenAI-compatible provider. | – | ✓ | ✓ | ✓ |
| Corrections that override your website | ✓ | ✓ | ✓ | ✓ |
| Drafts and versions, with publish | ✓ | ✓ | ✓ | ✓ |
| Remembers returning customers Signed-in, verified and messaging-app customers, kept private. | ✓ | ✓ | ✓ | ✓ |
| Double-checks facts before answering Figures, prices, dates and policies, against the sources. | – | ✓ | ✓ | ✓ |
| A/B test changes on real customers Split new conversations between live and your draft, then publish the winner. | – | ✓ | ✓ | ✓ |
| + KNOWLEDGE | ||||
| Website pages Read from your sitemap, in the background. | 250 | 1,000 | 5,000 | Custom |
| Q&As, pasted text and files PDF, Word, text, Markdown, CSV and HTML. | ✓ | ✓ | ✓ | ✓ |
| Answers with sources | ✓ | ✓ | ✓ | ✓ |
| Your answers win over your website | ✓ | ✓ | ✓ | ✓ |
| Kept up to date Pages re-read daily or weekly; new pages added. | ✓ | ✓ | ✓ | ✓ |
| Help centre import Zendesk, Intercom, Freshdesk, Crisp and more. | ✓ | ✓ | ✓ | ✓ |
| Notion, Google Drive and Confluence Pages your team writes, kept in sync. | – | ✓ | ✓ | ✓ |
| + HELP CENTRE | ||||
| A help centre, hosted for you Searchable, quick on phones, in your colours, with the chat on every page. | ✓ | ✓ | ✓ | ✓ |
| Dazza drafts articles from your knowledge From what customers ask. Nothing is published without you. | ✓ | ✓ | ✓ | ✓ |
| Answers with citations at the top of search | ✓ | ✓ | ✓ | ✓ |
| Views, helpful votes and searches that found nothing | ✓ | ✓ | ✓ | ✓ |
| On your own domain help.yourbusiness.com, with SSL. | – | ✓ | ✓ | ✓ |
| + CHANNELS | ||||
| Web chat widget | ✓ | ✓ | ✓ | ✓ |
| Hosted chat page A link you can share anywhere. | ✓ | ✓ | ✓ | ✓ |
| Nudges on the pages you choose A short message above the chat button. | ✓ | ✓ | ✓ | ✓ |
| Photos and PDFs from customers In web chat, email and messaging apps, read before Dazza answers. | ✓ | ✓ | ✓ | ✓ |
| Quick replies and link cards Buttons to tap, and a card for each page Dazza cites. | ✓ | ✓ | ✓ | ✓ |
| Email agent Observe, draft for review, or reply by itself. | – | ✓ | ✓ | ✓ |
| Reply from your own address | – | ✓ | ✓ | ✓ |
| Delivery and bounce tracking | – | ✓ | ✓ | ✓ |
| WhatsApp With your approved templates after the 24-hour window. | – | ✓ | ✓ | ✓ |
| Instagram and Messenger | – | ✓ | ✓ | ✓ |
| SMS With your own Twilio number. | – | ✓ | ✓ | ✓ |
| Telegram, LINE and Viber | – | ✓ | ✓ | ✓ |
| Phone calls Dazza answers your Twilio number and puts callers through to your team. | – | ✓ | ✓ | ✓ |
| Slack, Microsoft Teams and Discord Answers in threads and chats. Your team can take over in the thread. | – | ✓ | ✓ | ✓ |
| iOS, Android, React Native and Flutter apps | – | ✓ | ✓ | ✓ |
| + WORKFLOWS AND ACTIONS | ||||
| Workflows Collect details, then send, link, explain or hand over. | 3 | Unlimited | Unlimited | Unlimited |
| Describe a workflow, Dazza drafts it | ✓ | ✓ | ✓ | ✓ |
| Visual workflow canvas | ✓ | ✓ | ✓ | ✓ |
| Decisions and rules | ✓ | ✓ | ✓ | ✓ |
| Customer confirms first | ✓ | ✓ | ✓ | ✓ |
| Team approves before it goes ahead | – | ✓ | ✓ | ✓ |
| Verified customers An email code, or your site’s own login. | – | ✓ | ✓ | ✓ |
| Call your own systems Signed requests to your API. | – | – | ✓ | ✓ |
| + INTEGRATIONS | ||||
| Connect your tools (MCP) Stripe, Zapier, n8n, Make or your own MCP server. | – | ✓ | ✓ | ✓ |
| Shopify orders Order status, tracking and stock, built in. | – | ✓ | ✓ | ✓ |
| Event webhooks Signed, with retries, for conversations, messages, contacts and ratings. | – | ✓ | ✓ | ✓ |
| REST API Conversations, replies, contacts and Q&As. | – | ✓ | ✓ | ✓ |
| + INBOX AND TEAM | ||||
| Shared inbox with take over | ✓ | ✓ | ✓ | ✓ |
| Handover with a summary | ✓ | ✓ | ✓ | ✓ |
| Assign conversations Or share new handovers out in turn. | ✓ | ✓ | ✓ | ✓ |
| Saved replies Type / in the reply box. | ✓ | ✓ | ✓ | ✓ |
| Opening hours and reply times Customers hear when the team is back. | ✓ | ✓ | ✓ | ✓ |
| Snooze, merge, priorities and saved views | ✓ | ✓ | ✓ | ✓ |
| Reply targets (SLAs) Overdue alerts, counted in opening hours. | – | ✓ | ✓ | ✓ |
| Export conversations and insights CSV, with transcripts if you like. | – | ✓ | ✓ | ✓ |
| Team copilot Draft, rewrite, translate and summarise. | ✓ | ✓ | ✓ | ✓ |
| Customers’ messages translated for your team | ✓ | ✓ | ✓ | ✓ |
| Contacts Everyone Dazza has talked to, on every channel. | ✓ | ✓ | ✓ | ✓ |
| Topics, sentiment and language Labelled automatically. | ✓ | ✓ | ✓ | ✓ |
| Email alerts for your team | ✓ | ✓ | ✓ | ✓ |
| Slack alerts Handovers, approvals and emails waiting for a reply. | ✓ | ✓ | ✓ | ✓ |
| Hand over to your helpdesk Zendesk, Freshdesk, HubSpot, Gorgias or Help Scout. | – | ✓ | ✓ | ✓ |
| Admin and member roles | ✓ | ✓ | ✓ | ✓ |
| Works on your phone | ✓ | ✓ | ✓ | ✓ |
| + INSIGHTS | ||||
| Conversations, handovers and answers | ✓ | ✓ | ✓ | ✓ |
| Customer rating at the end of a chat Good, Okay or Poor, with an optional comment. | ✓ | ✓ | ✓ | ✓ |
| Questions Dazza couldn’t answer | ✓ | ✓ | ✓ | ✓ |
| Suggested answers from your team’s replies | ✓ | ✓ | ✓ | ✓ |
| A quality score for every conversation | ✓ | ✓ | ✓ | ✓ |
| Topics, sentiment and channels | ✓ | ✓ | ✓ | ✓ |
| Usage and cost this month | ✓ | ✓ | ✓ | ✓ |
| Weekly report by email What customers asked, what Dazza handled, and one thing to do next. | ✓ | ✓ | ✓ | ✓ |
| + SECURITY AND CONTROL | ||||
| Encrypted in transit and at rest | ✓ | ✓ | ✓ | ✓ |
| Allowed websites for your chat | ✓ | ✓ | ✓ | ✓ |
| Daily sending limit for email | – | ✓ | ✓ | ✓ |
| Single sign-on Okta, Google Workspace, Microsoft Entra ID, or any SAML or OIDC provider. | – | – | – | Soon |
| Data region Your data is stored in London. Replies are written by Anthropic’s Claude in the US, which never trains on it. | London | London | London | By arrangement |
| Data processing agreement (UK and EU GDPR) | ✓ | ✓ | ✓ | ✓ |
| Export or erase a customer’s data | ✓ | ✓ | ✓ | ✓ |
| Keep conversations for a set time 3, 6, 12 or 24 months, then deleted. | ✓ | ✓ | ✓ | ✓ |
| Audit log | ✓ | ✓ | ✓ | ✓ |
| Your own terms and DPA | – | – | – | ✓ |
| + SUPPORT | ||||
| Help by email | ✓ | ✓ | ✓ | ✓ |
| Priority support | – | – | ✓ | ✓ |
| Onboarding call | – | – | ✓ | ✓ |
| A named contact | – | – | – | ✓ |
Anything else, ask us.
We’re happy to help.
Yes. Start for free with 14 days and 100 conversations, with Growth’s features. No card needed, and everything you set up is kept when you choose a plan.
One customer thread that Dazza replies to: a chat, an email thread, or a WhatsApp, SMS or other messaging thread. Follow-ups in the same thread don’t count again. Preview chats, threads only your team answers, and spam or auto-replies Dazza ignores are free.
Dazza keeps answering. Extra conversations are charged at your plan’s rate at the end of the month. If a bigger plan would be cheaper, we’ll tell you.
Dazza stops answering until you choose a plan. Customers’ messages still reach your inbox, with a line saying the team will reply, and nothing you set up is deleted. Choose a plan and Dazza starts again straight away.
We tell you, and Dazza keeps answering for 7 days while the payment is retried. Update your card any time in Settings. After 7 days Dazza pauses, the same way as after a trial, until the invoice is paid.
No. Every plan includes unlimited team seats, so everyone who looks after customers can use the inbox.
A small “Powered by Dazza” link sits under the chat on every plan.
No. Your allowance resets each month.
Any time. Upgrades start straight away. Downgrades and cancellations take effect at the end of the billing period.
It’s in development and not ready yet. When it’s released it’s included in the plans shown, at no extra cost.
Pay in pounds, dollars or euros. Prices exclude VAT and sales tax, which are added where they apply.